First and Last Name: Nicole R London
Current Location: Newark, CA 94560
Portfolio Link: https://nicole-london-dyn8.squarespace.com/
Professional Summary
· With 15+ years of experience, I specialize in ethnographic research, A/B testing, experimental design, and advanced data analysis (Python, R, SQL) across diverse industries, from criminal justice reform to UX research and AI-driven product development.
· I began my career at NCCD (2006-2007), where I conducted thousands of ethnographic interviews with vulnerable populations and led data analysis for Kamala Harris' "Back on Track" program, contributing to a nationally adopted toolkit that was successfully implemented in Texas' juvenile justice reform. At the Arc of the East Bay (2013-2015), I applied qualitative research and statistical analysis to design and implement community integration programs, securing $150,000 in grants to support disability services and workforce readiness initiatives.
· Transitioning to the corporate sector, I worked as a Senior UX Researcher at PayPal (2019-2020) and Master Usability Specialist at Blue Shield of California (2020-2022), where I conducted A/B testing, predictive modeling, and UX benchmarking to optimize digital experiences. In 2022, I joined Insight Global (Corteva Agriscience) as Principal UX Researcher, leading UX Health Metrics initiatives and streamlining enterprise workflows across three SMB agricultural systems.
· Currently, I am the Founder of Purple Cat Games LLC (2024–Present), where I develop AI-driven virtual tabletop experiences through experimental UX research and advanced data analysis. I also lead Autism Cats (2023–Present), a nonprofit dedicated to improving the lives of autistic families through animal therapy, where I integrate longitudinal research and A/B testing to refine adoption-matching processes.
· Throughout my career, I have combined quantitative and qualitative methodologies to drive innovation, inform strategic decision-making, and implement scalable, research-backed solutions across industries.
Education
M.S. in Human-Computer Interaction, Rochester Institute of Technology (2019)
M.S. in Cognitive Psychology, Walden University (2008)
B.S. in Psychology, Rochester Institute of Technology (2006)
Certifications & Technical Skills
IRB Certified (Ethical Research & Experimental Design
Programming – Python, R, SQL
Tools – Tableau, UserTesting, Qualtrics, OptimalWorkshop, SPSS, Mural, InVision
Agile & Scrum Methodologies
Awards & Achievements
Secured $150,000 in grants for community integration programs (Arc of the East Bay).
Founded Autism Cats, a nonprofit supporting autistic families and rescued kittens.
Developed and implemented Back on Track Program Toolkit, a nationally adopted model for reducing juvenile recidivism.
Core Competencies
User Research & Experimentation
A/B Testing & Multivariate Testing – Designing controlled experiments to assess UX changes and optimize conversion rates.
Experimental Design – Developing rigorous methodologies to evaluate digital experiences, user behavior, and product decisions.
Ethnographic Research – Conducted thousands of field interviews with vulnerable populations to inform large-scale reform efforts.
UX Research Methods – Usability testing, cognitive walkthroughs, card sorting, co-design sessions, concept testing, and persona development.
Data Science & Advanced Analysis
Statistical & Predictive Modeling – Regression analysis, hypothesis testing, cohort analysis, and behavioral segmentation.
Programming & Tools – Python, R, SQL, SPSS, Excel, Minitab, Tableau.
Data-Driven Policy Reform – Led quantitative analysis for criminal justice and social programs, shaping evidence-based solutions.
Product & Agile Development
UX Health Metrics – Defining and tracking user engagement, satisfaction, and retention.
Agile UX & Product Strategy – Integrating research insights into Agile workflows (JIRA, Pivotal Tracker).
Cross-Functional Collaboration – Bridging research, engineering, product, and executive teams.
Professional Experience
Purple Cat Games LLC, Fremont, CA
July 2024 – Present
Entrepreneur & Founder, Virtual Tabletop Gaming Tool
Designed and executed A/B tests to optimize player engagement and usability.
Developed experimental research frameworks to assess cognitive load and game mechanics.
Applied advanced data analysis (Python, R) to track retention, churn, and behavioral patterns.
Integrated ethnographic research to understand diverse gaming communities' interactions.
Autism Cats (Non-Profit Organization), Fremont, CA
2023 – Present
Founder & Director
Conducted A/B testing to refine adoption-matching processes for autistic families.
Led longitudinal studies measuring the impact of animal therapy on social development.
Built partnerships with local shelters, driving the adoption of specially socialized kittens into autistic families’ homes.
Corteva Agriscience
May 2022 – Nov 2022
Principal UX Researcher
Unified three Global SMB agricultural systems, covering 25% of the global seed market.
Led A/B testing initiatives, optimizing user workflows and decision-making processes.
Implemented UX Health Metrics, tracking key performance indicators.
Blue Shield of California
May 2020 – Apr 2022
Master Usability Specialist
Conducted statistical analysis in R and Excel to evaluate UX research findings.
Implemented A/B and multivariate testing to refine web and mobile experiences.
Developed data-driven personas based on qualitative and quantitative research.
PayPal, San Jose, CA
May 2019 – May 2020
Senior UX Researcher
Created the UX Health Metrics Department, tracking key performance indicators.
UX Metrics set the standard for MeasuringU
Designed and analyzed A/B tests for e-commerce and payment workflows.
Led ethnographic studies to understand cross-border payment behaviors.
Conducted predictive modeling to forecast user retention and satisfaction.
Arc of the East Bay, Hayward, CA
Jul 2018 – Jun 2019
Executive Consultant and Principle Industrial Organizational Researcher
Developed and implemented community integration programs, securing $150,000 in grants.
Conducted ethnographic research to understand disability service needs, improving tailored support programs.
Applied data analysis to track program outcomes, optimizing workforce readiness initiatives.
Social Revolution Design
Jan 2012 – Jun 2019
Independent UX Researcher & HCI Specialist
Conducted heuristic evaluations, personas, and market research for elite restaurants and hospitality businesses.
Paul Ekman Group LLC
May 2010 – Nov 2011
Research Associate & Consultant
Conducted experimental research on micro-facial recognition, leading to the development of behavioral analysis tools.
National Council on Crime and Delinquency (NCCD)
2006 – 2007
Ethnographic Researcher & Data Analyst
Conducted thousands of ethnographic interviews with vulnerable populations, uncovering systemic barriers.
Led quantitative analysis for Kamala Harris' "Back on Track" program, assessing intervention success.
Developed predictive models that informed the Back on Track Program Toolkit, later adopted in Texas’ juvenile justice reform.